AREAS OF THE COMPANY

Logistics

Our Logistics department will make sure that all orders and deliveries are fast and efficient.

BTL / POP Material

We will communicate and convey the benefits of the product and/or brand, to reach the desired goals at the POS. Our goal is for shopper to feel motivated to buy, so that our products/ brands are constantly at the consumer’s mind.

Sales

We keep close attention to our business partner’s needs. Our sales team keeps constant communication with customers in order to adapt to each of our customer’s business model needs and create new opportunities with the end-consumers.

Marketing

Our marketing team is always searching innovative ideas together with our clients, in order to reach a single goal: positioning our brands in the country.

Promotion

Our promotions department focuses on achieving the best product display in stores. Part of its duties is increasing our brand’s presence and showcase at the points of sale.

OUR STORY

1974

Gipsy opens its doors in Venezuela

Gipsy was born in Latin-America 44 years ago: its first office was in Caracas, Venezuela.

1996

First Retail Store of Remington Center

With the idea of serving the end-consumer, Gipsy opens its first retail store in Venezuela: stores specialized in beauty and personal care products and home accessories.

2003

Gipsy installs its first office in the US

Gipsy installs its logistic office in Miami, Florida, to make our distribution in Venezuela and Mexico more efficient.

2004

Gipsy’s 30th Anniversary

Proud to contribute to the Health and Beauty market in Latin-America, Gipsy celebrates its first 30 years within the industry.

2008

Gipsy arrives in Mexico

With the experience acquired throughout the years, Gipsy enters the Mexican market with international brands such as EcoTools® and Real Techniques®.

2018

Gipsy’s tenth anniversary in Mexico

After 10 years, brands such as Profusion Cosmetics®, TheraBreath® and Natural Formula® are added to the equation. Our mission is to continue distributing great quality products for your consumers.

Today

ABOUT US

In Gipsy, we select the best beauty and personal care brands that have an impact on your consumer’s life and position them within our markets. The brands that we represent are available in department stores, mass & drug stores, specialized stores and through e-commerce.

We also, along with the brands that we represent, plan strategically in order to launch and position their products in the market. Our mission is to create alliances between successful brands and the best retail chains in the country.

Stability
We are a company that, throughout its history, has kept a firm commitment with the product categories of which we have always been a part of.

Trust
Our suppliers and customers can fully trust in the professional service that we provide for them, always offering the support needed to optimize communication.

Adaptation
We create strategies with you and adapt to the market’s trends and needs.

Innovation
We want to surprise your consumers with products that set trends in other countries.

In Gipsy, we seek to reach the largest amount of POS; with enough presence in the country and keep expanding our international reach. Therefore, our client’s full satisfaction is of vital importance; we make sure to introduce amazing products that benefit both them and their consumers, to create long-term relationships.

For the marketing strategy to be successful, it is crucial for Gipsy to have a service attitude towards clients. To achieve that, we strive for our personnel to always be trained and learning about the new technologies or trends that move the beauty and wellness industry.

about-image

HOW WE DO IT

Strategic Planning

We study and analyze the information collected at the country’s main retail chains, to design a price strategy based on the competition, to achieve our brand’s optimal positioning strategy.

Business Strategies

The business development is carried out together with our salesforce, in line with the brand’s guidelines. This strategy is implemented together with our marketing and PR teams for a successful implementation, both as the marketing and point of sale levels

Supply Chain

Out logistic team takes care of transporting the product from any place in the world to our clients’ distribution centers. Monitoring every detail meeting the requirements of the import permits required to market the products.

Technology

We use advanced business intelligence tools in order to control and keep statistics of both sell-in and sell-out, so that we can keep internal controls to have a report of the total market and detailed at the customer > item level.

SOME DETAILS ABOUT US

WE ARE PROUD OF THESE NUMBERS

OUR PRODUCTS IN OVER +
3,500
Point of sales
OVER
25
BRANDS
OVER
4,000
SKUS

OUR

BRANDS

OUR

CLIENTS

CONTACT

OUR OFFICES

OUR OFFICES

16721 Park Centre Blvd. Miami, FL 33180. USA

CONTACT US!

+1 (305) 621 1660